Chipotle Shoe Store

Creative Direction
Art Direction
Interior Design
Scenic Design
Product Design

When Chipotle asked us to create a custom non-slip sneaker for their biannual All Managers' Conference, we knew a simple release wouldn't be enough. After collaborating with their events team, it was clear that these world-class General Managers deserved more—a standout experience that matched their level of excellence.

We dreamed up a pop-up store that would do just that. The store's striking, bright white interior and semi-opaque muslin walls made the black sneaker the star of the space. Attendees were greeted by a large-scale LED wall flanked by two towering art installations, providing ideal photo backdrops for this selfie-loving group. Each GM was then treated to a personalized try-on session, ensuring their new kicks fit just right, and sent off with a full swag bag of goodies to match.

But we didn't stop there. Just when the day seemed to be winding down, the space transformed. The muslin walls parted, revealing a fully functional stage to showcase The Chainsmokers, ready to deliver a surprise performance in our impromptu night club space.

This pop-up wasn’t just about hyping up a shoe—it was about creating an unforgettable, exclusive experience that truly engaged Chipotle’s top performers. It highlighted the limited-release sneaker while reinforcing Chipotle’s deep appreciation for their team through tailored, thoughtful engagement.

Associate Creative Director & Motion Designer: Bradley Coufal
Executive Producer: Chris Luebke
Events Manager: Ashley Erickson
Production Manager: Karl Nauman
Technical Director: Element Studios
Art Installation Designers: Handsome Little Devils