Chipotle Goods Store

Creative Direction
Art Direction
Interior Design

For their 2022 All Managers’ Conference, Chipotle’s ask was to create a pop-up store to showcase their line of Chipotle Goods apparel in a space that matched the feel of both the Chipotle brand and the clothing. With 3,500 shoppers to accommodate in just a day and a half, we had a lot to tackle.

Starting with sketching and mood boarding, we collaborated with our fabrication partner DesignIt to determine the layout and look of the space. In choosing materials, we reviewed the interior design of Chipotle’s restaurants and took into consideration how that could translate to a retail space; ultimately we selected light woods, natural stone, and sleek black metal to echo their aesthetic, elevating the look with the addition of marble and accent lighting. We then crafted custom displays, counters, shelving, and racks to deliver the high-end retail experience Chipotle envisioned. To top it off, we curated contemporary furniture, touches of greenery, and playful decor, to create an inviting, dynamic shopping experience that left a lasting impression with shoppers.